Advertising conceptual creative with ten years’ agency experience working with lots of big clients on TV, digital, experiential and promotional campaigns at agencies such as Grey, CP&B, VCCP, Leo Burnett and a whole bunch more.
I started off in digital so I don't think a QR code slapped on the side of something makes it digital. I don't think a social campaign means 'like this for a free bag of donuts'. Also I don't believe the best ATL ideas don't live and die on TV, as the Four Tops quite simply put it 'Come on, reach out'
I do however believe in human insights, what makes us tick, what makes us think...and eventually what makes us buy. And once you have the killer idea it can live on any platform. Plus I know how to present these ideas in a way that’ll excite even the most despondent of clients.
I’m deft with a pencil and marker, capable of a headline or two and passionate about good creative work that stands out, turns heads and even, on the right brief, drops jaws. Gimme a shot, and if you don't like me I will give you a free bag of donuts.
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