McDonald's – Monopoly Campaigns
Over the years working at TMS I got to work on the UK's biggest promotion – McDonald's Monopoly.
Now coming up to its tenth year, the challenge to keep the concept fresh for the huge numbers of players (seriously crazy numbers) makes it a fun and demanding project to work on. I was part of the team that brought the campaign onto the digital platform for the first time and since that year we added extra features like heat-maps to show data of people winning in your area and McDonalds first UK social campaign.
