awww!
The Christmas fuzzies
Following on for the third year of ‘Reindeer Ready’ (Thanks Mark & Rob) I created this tale of a little girl and her furry friend Archie (Golden Archies?)
As well as the heartfelt Christmas. ad we extended this out to our ‘Reindeer Ready’ hub, where there were Instagram filters, audiobooks, and a competition to win merchandise.
The story was recreated for a Happy Meal book that was physically handed out to thousands of kids as well as a free downloadable copy for E-readers
As well as being read out by celebrities such as Peter Crouch…yep, random AF right?
And finally, we created ‘Reindeer Live’ where with AR filters, parents captured the moment real-life reindeer visited tens of thousands of living rooms across the country.
