RYA

 What started out as a simple animation I made of a famous logo bouncing along to an 80s banger suddenly got me working with Edgar Wright and appeared in over 40 countries across the globe. Every now and again in this already insane industry, you have to ask, how the jimminy-fuck-fuck did that happen?

Well, a brief from our lovely planning team that mentioned how people could give a ‘ look’ when they want a cheeky McDonald’s was a good start.

From there I developed the idea that the ‘look’ could be a set of raised eyebrows, or even better…let’s call them ‘arches’

And literally as simple as that, ‘Raise your arches’ was born…