Wicker, man
Whatever it is, the way you tell your story online can make all the difference.
Knee deep in t’wonderful world of covid, McDonald’s wanted to remind the nation of their exceedingly good value without slapping a roundel with a price point over a burger.
I wrote a story that is true to so many folk across the UK - the trip to McDonald’s in your very first car, or hand-me-down car in this case (mine being my mum's Volkswagen Polo fox) and how that gesture means so much to someone of that age. Okay, it might not be the Audi TT you (I) imagined but it’s a vehicle to freedom and in this case, McDonald’s.