INSIGHT

It's a long way to Brazil. And it's a long way for the people that aren't on Copacabana beach and are still doing their weekly shop at the Iceland on Freeman Street, Grimsby to show their support.

IDEA

Send more than well wishes across the Atlantic, lets fight them on the beaches (well...not really, but I wanted to use that phrase somewhere) let's get them humming our unofficial England song over there.

Every pint/can multi-pack gets you a digital download of 'Three Lions' but not from the UK, we get it from the Brazil charts. The more Carlsberg is drunk, the higher the song will go to in the charts, with the aim of getting it to No.1.

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Gerrard just scored a pearler into the top corner and England are into the World Cup final* - where do you direct your support and praise? Well with this compass we told people which way it was to the squad (even when they were on the way home after a few days)

This proved so popular there is a Premiership version coming for this new season.

* It was a long shot