SAINSBURY'S - LITTLE TWISTS

We were asked to create a digital campaign that would push Sainsbury’s new ATL messaging of Twist Your Favourites across social. With food porn no longer cutting it in a world where everyone’s a food photographer, we wanted to create a visual style that would be “thumb-stoppingly brilliant” when the user is mindlessly scrolling down their feed.

We landed on food typography; a beautiful way to visually represent the special ingredient that adds life to tired favourites.