Six Nations - The Signature Collection Idents
The Signature Collection, McDonalds premium range of burger and The Six Nations wasn't an easy mix. But connected with the line 'A touch of class' we delivered a series of idents showing rugby players overly showing respect for the opposition.
Using actual rugby players instead of actors proved to work really well , especially under the guidance of the incredible director - Peter Cattaneo. He really got them over the line...took a punt.....converted them...and all ,manner of other rugby puns.