SAINSBURY'S - THE STORYTELLERS

At the back end of summer last year, we were lucky enough to receive Sainsbury’s digital brief for Christmas 2015. All activity was to align with the super successful TVC spot, “Mog’s Christmas Calamity” and its children’s book of the same name.

Our idea was to find the nation’s greatest storyteller.

With Mog being such a popular children’s book character and with Sainsbury’s setting up a partnership with Save The Children to raise awareness about child literacy, we thought it was time to see what Britain’s nation of storytellers have up their sleeves.

IDEA

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